On has launched a new limited-edition capsule collection in collaboration with Los Angeles streetwear brand PLEASURES and the Austin-based running collective The Loop. Blending cutting-edge performance with bold design and community spirit, the collaboration brings together On’s technical expertise, PLEASURES’ creative edge, and The Loop’s grassroots energy. The collection includes two On Cloudmonster sneakers and a range of running apparel.

We had a blast partnering with The Loop Running Supply Co., Pleasures, and On for their recent collaboration launch event. The evening started at The Loop’s storefront with a group 5K run that ended at the Politics storefront in ATX, where we provided free food, drinks, tattoos, and live music. Much love to everyone who was able to make it out and celebrate this launch with us. Photos from the event are available for download below.