Born out of genuine mutual respect for their respective places in the sneaker and streetwear industry, comes the newest collaborative effort from Sneaker Politics and Diet Starts Monday. ⁠

Founded in 2017 by friends with the same goal: to stop talking about that brand they were going to start and actually do it. With their “the direction is there’s no direction” approach to cultivating an identity for their brand, Diet Starts Monday’s outlook on what they deliver to their audience aligns perfectly with Sneaker Politics’ mantra, “never do what they do”. ⁠

The Politics x Diet Starts Monday “Diet Politics” Collection releases Saturday, 5/7 at all locations and online at 5/8 at 9 AM CDT. Stay tuned for details on the release party at our Dallas location.⁠